New product launch
Wednesday, February 18th, 2009Hi All
This post I wanted to tell you all about a new product that we are launching, which we have called My Restaurant Online. I have written about this in more detail elsewhere on this site, but here I wanted to take the opportunity to tell you a bit about the process involved in us bringing the product to launch.
Back in September, we identified that we wanted to create a new product and set about investigating some potential markets with a brainstorming session. At this point, all sorts of weird ideas came out - there was no justification or analysing at this stage. This was tackled a couple of weeks later, when we zeroed in on the ideas that had merit, were achievable and we believed had commercial value.
Out of this came the idea to develop a website specifically aimed at restaurants. more…
