Blog

  1. This morning I attended the superb Lewes Business Network breakfast event at Pelham House in Lewes.  I attend this networking event once a month and find it to be one of the best in the area.  One of the reasons, I must confess, is the breakfast.  This got me thinking about how we all like different things on our plate, and why this is just like the internet for businesses (no really, bear with me here…)

    …Read more

  2. Mark Vaesen

    How to use Twitter, for small local businesses

    March 25, 2011 by Mark Vaesen

    Pretty much everyone I talk to at the moment about their website is asking me about social media and whether, as a small business, they can really gain any advantage from using it.  In this article, I offer a pragmatic opinion on the pros and cons on my own favourite, Twitter.

    …Read more

  3. Mark Vaesen

    Blogging – why, when and how you should do it

    March 18, 2011 by Mark Vaesen

    I get asked about blogs all the time by our clients.  There seems to be a wrongly-held perception about what they are for and how you could use them to help your business, so I thought I’d write this piece to answer some of those questions.

    …Read more

  4. Updating your website is vital to the credibility of your business and the performance of the site itself.  Here we look at 5 very good reasons for keeping your site in tip-top shape.

    …Read more

  5. Mark Vaesen

    The best times to send your marketing emails

    February 28, 2011 by Mark Vaesen

    Research has recently been carried out by a leading email marketing company into what is the best time of day to send out your beautifully crafted HTML emails.  The results were surprising; such as B2B marketers frequently preferring to open their mails after office hours and consumers choosing first thing in the morning to check theirs. …Read more

  6. Mark Vaesen

    Link building – the key to increased web traffic

    February 11, 2011 by Mark Vaesen

    Search engines score your web pages on about 200 different criteria.  One of the most important things they will look for is quantity and quality of incoming links to your page.  That is to say, who links back to you?

    …Read more

  7. Mark Vaesen

    Understanding Google Analytics

    February 2, 2011 by Mark Vaesen

    I’m often asked the question “how can I improve my website?”  The answer is rarely easy to give as often you don’t know how well a website is already performing.  It’s vitally important to therefore understand your website’s performance and the best way is via Google Analytics.

    Here we provide an introduction to the basics of Google Analytics

    …Read more

  8. Mark Vaesen

    How to write brilliant web content

    January 28, 2011 by Mark Vaesen

    Well-crafted website content is the key to increasing web traffic and more importantly, getting enquiries.
    …Read more

  9. Mark Vaesen

    Top tips for writing a blog

    January 7, 2011 by Mark Vaesen

    Blogging is a hot topic.  It can improve your search engine rankings and drive more traffic to your website if done well.  If done badly, it can have the opposite effect.  Here are our top tips for making your blog work for you. …Read more

  10. Mark Vaesen

    SEO – the basics

    December 21, 2010 by Mark Vaesen

    Search Engine Optimisation.  “SEO”.  The dark art…

    Well actually it’s not, but there is a fair bit to think about so make yourself a cup of tea and settle down – this could take a while (well, about 700 words anyway).

    …Read more

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